
As part of a strategic shift to direct mail-based sales, Malcolm Davies reduced the price of the flagship CADKEY product from US $3,500 to $495. from Autodesk where from 1988 to 1992 he was V.P. Malcolm Davies (no relation to Livingston Davies) was elected President/CEO of Cadkey, Inc. purchased the rights to DataCAD from Microtecture Inc. CADKEY won editor's choice and CAD product of the year awards from PC Magazine in 19. After the success of the product the company took the name CADKEY, Inc. MCS released CADKEY in 1984, the first 3D PC CAD product. Peter Smith and Livingston Davies founded Micro Control Systems (MCS) in 1981.

Originally released for DOS in 1984, CADKEY was among the first CAD programs with 3D capabilities for personal computers. CADKEY is a 2D/3D Mechanical CAD (Computer Aided Design or Computer Aided Drafting) software application released for various DOS, UNIX, and Microsoft Windows operating systems.
